
Hello! I'm Anshita.
Design leader and product owner with 8+ years of experience solving complex problems through user empathy, data, and strategic design thinking.
Currently creating experience for 60 Million kids and 2 Million teachers
What I do?
Discover
Discover
User research, funnel and cohort analysis, AI-assisted synthesis, opportunity sizing, Roadmap
User research, funnel and cohort analysis, AI-assisted synthesis, opportunity sizing, Roadmap
Define
Define
Problem framing, information architecture, stakeholder management, metric alignment
Problem framing, information architecture, stakeholder management, metric alignment
Design
Design
Interaction design, visual design, responsive design, design systems, Mentorship
Interaction design, visual design, responsive design, design systems, Mentorship
Develop
Develop
Design-to-engineering handoff, PRD, Events, Prototyping, Usability testing, Cross-functional collaboration
Design-to-engineering handoff, PRD, Events, Prototyping, Usability testing, Cross-functional collaboration
Launch
Launch
0-to-1 launches, phased rollouts, onboarding design, go-to-market collaboration, User acceptance testing
0-to-1 launches, phased rollouts, onboarding design, go-to-market collaboration, User acceptance testing
Iterate
Iterate
A/B testing, Data analysis, Feedback loops, Quick iterations, Data reporting
A/B testing, Data analysis, Feedback loops, Quick iterations, Data reporting
Experience
Experience
Eight years of shipping experiences.
SplashLearn | Lead Product Designer
SplashLearn | Lead Product Designer
Now
Lead Product Designer driving teacher activation and retention for a 2M+ MAU edtech platform, leading a cross functional team of 14. Owning product strategy and user experience.
Lead Product Designer driving teacher activation and retention for a 2M+ MAU edtech platform, leading a cross functional team of 14. Owning product strategy and user experience.
APR 2024 - OCT 2026
APR 2024 - OCT 2026
APR 2024 - OCT 2026
SplashLearn | Senior Product Designer
SplashLearn | Senior Product Designer
Led 2 designers | shipping multiplayer games, a reading library and a cross-platform design system, metoring design thinking | Meraki 2022
Led 2 designers | shipping multiplayer games, a reading library and a cross-platform design system, metoring design thinking | Meraki 2022
APR 2022 - MAR 2024
APR 2022 - MAR 2024
APR 2022 - MAR 2024
SplashLearn | Product Designer
SplashLearn | Product Designer
Adapted the classroom product for remote learning, lifting activation 28% YoY. | Meraki 2020 winner
Adapted the classroom product for remote learning, lifting activation 28% YoY. | Meraki 2020 winner
FEB 2020 - MAR 2022
FEB 2020 - MAR 2022
FEB 2020 - MAR 2022
Rivigo | User Experience Designer
Rivigo | User Experience Designer
Designed logistics products like Freight as a Service and Relay.
Designed logistics products like Freight as a Service and Relay.
JUN 2019 - FEB 2020
JUN 2019 - FEB 2020
JUN 2019 - FEB 2020
Eckovation | User Experience Designer
Eckovation | User Experience Designer
Built a design system and revamped the Android and iOS apps.
Built a design system and revamped the Android and iOS apps.
JUL 2018 - MAY 2019
JUL 2018 - MAY 2019
JUL 2018 - MAY 2019

