Goran Babarogic Product UX Designer

Hello! I'm Anshita.

Design leader and product owner with 8+ years of experience solving complex problems through user empathy, data, and strategic design thinking.

Currently creating experience for 60 Million kids and 2 Million teachers

What I do?

Discover

Discover

User research, funnel and cohort analysis, AI-assisted synthesis, opportunity sizing, Roadmap

User research, funnel and cohort analysis, AI-assisted synthesis, opportunity sizing, Roadmap

Define

Define

Problem framing, information architecture, stakeholder management, metric alignment


Problem framing, information architecture, stakeholder management, metric alignment


Design

Design

Interaction design, visual design, responsive design, design systems, Mentorship



Interaction design, visual design, responsive design, design systems, Mentorship



Develop

Develop

Design-to-engineering handoff, PRD, Events, Prototyping, Usability testing, Cross-functional collaboration

Design-to-engineering handoff, PRD, Events, Prototyping, Usability testing, Cross-functional collaboration

Launch

Launch

0-to-1 launches, phased rollouts, onboarding design, go-to-market collaboration, User acceptance testing


0-to-1 launches, phased rollouts, onboarding design, go-to-market collaboration, User acceptance testing


Iterate

Iterate

A/B testing, Data analysis, Feedback loops, Quick iterations, Data reporting




A/B testing, Data analysis, Feedback loops, Quick iterations, Data reporting




Daily toolbox

Experience

Experience

Eight years of shipping experiences.

SplashLearn | Lead Product Designer

SplashLearn | Lead Product Designer

Now

Lead Product Designer driving teacher activation and retention for a 2M+ MAU edtech platform, leading a cross functional team of 14. Owning product strategy and user experience.

Lead Product Designer driving teacher activation and retention for a 2M+ MAU edtech platform, leading a cross functional team of 14. Owning product strategy and user experience.

APR 2024 - OCT 2026

APR 2024 - OCT 2026

APR 2024 - OCT 2026

SplashLearn | Senior Product Designer

SplashLearn | Senior Product Designer

Led 2 designers | shipping multiplayer games, a reading library and a cross-platform design system, metoring design thinking | Meraki 2022

Led 2 designers | shipping multiplayer games, a reading library and a cross-platform design system, metoring design thinking | Meraki 2022

APR 2022 - MAR 2024

APR 2022 - MAR 2024

APR 2022 - MAR 2024

SplashLearn | Product Designer

SplashLearn | Product Designer

Adapted the classroom product for remote learning, lifting activation 28% YoY. | Meraki 2020 winner

Adapted the classroom product for remote learning, lifting activation 28% YoY. | Meraki 2020 winner

FEB 2020 - MAR 2022

FEB 2020 - MAR 2022

FEB 2020 - MAR 2022

Rivigo | User Experience Designer

Rivigo | User Experience Designer

Designed logistics products like Freight as a Service and Relay.

Designed logistics products like Freight as a Service and Relay.

JUN 2019 - FEB 2020

JUN 2019 - FEB 2020

JUN 2019 - FEB 2020

Eckovation | User Experience Designer

Eckovation | User Experience Designer

Built a design system and revamped the Android and iOS apps.

Built a design system and revamped the Android and iOS apps.

JUL 2018 - MAY 2019

JUL 2018 - MAY 2019

JUL 2018 - MAY 2019

Goran Babarogic Product UX Designer

Anshita Srivastava

+91 9643609507 | anshitasrivastava164@gmail.com | Linkedin ↗️

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